The advertising software for bol.com sellers
Automate your bol.com advertising without rules, guesswork or manual steering. AdPal optimizes per product, placement and situation, so you steer smarter on revenue, ACoS and profitability.
No credit card needed. Your trial starts as soon as your bol.com store is connected.
Ad revenue this month
€0
+23% vs. previous periodAvg. ACoS
14.2%
TACoS
6.1%
ROAS
7.1x
62% of monthly budget
Trusted by bol.com sellers
Steering by hand no longer works on bol.com
Bol.com advertising has become too complex to keep up with manually. Loose ACoS targets, manual bids or fixed rules sound like control, but the thinking stays on you. AdPal takes a fundamentally different approach.
The old way
- One ACoS target for everything, while every product has its own margin and volume
- Manual bids full of guesswork, where budget quietly leaks away
- Fixed rules that never adapt when the market shifts
- The same recipe for every product, situation and placement
- Per product, placement and situation
- The engine weighs context and data
- Moves with the market automatically
- Scales up, slows down or stops where it makes sense
Smarter advertising in three steps
You connect your store, choose a goal and AdPal does the rest. Continuously, per placement, and always visible in your dashboard.
- 1
Connect your bol.com store
A secure connection gives AdPal the data to steer on real numbers. Done in minutes.
- 2
Choose your campaign goal
Launch, optimize profit, sell out, accelerate growth or protect position. You choose, AdPal steers.
- 3
AdPal optimizes and shows it
The engine optimizes per placement and Insights shows you exactly what happens and why.
ACoS without margin says almost nothing
In bol.com advertising people often steer as if ACoS is the metric. Low ACoS is good, high ACoS is bad. But it is not that simple.
An ACoS of 20% can be fantastic on a high margin product, and worthless on a product with almost no margin. The other way around, 35% can be fine when there is enough volume and margin behind it.
Volume
How much you sell
Margin
What you keep
Profit
The optimum per product
Choose what you really want to achieve
Not every campaign has the same goal. So AdPal does not just steer on an ACoS, but on what you want to achieve with this product. The goal determines how the engine behaves.
How the engine tunes itself
Launch a product
See what your advertising really does
Advertising automation should not be a black box. Insights shows how your ads perform and how that connects to your whole store, so you understand why results happen.
- TACoS, profitability and margin in one view
- Ad revenue versus organic revenue over time
- Volume origin per keyword and category
- Products with growth opportunities and products leaking budget
Ad revenue this month
€0
+23% vs. previous period
Avg. ACoS
14.2%
TACoS
6.1%
Per product
- €12,480Growth
Stainless steel bottle 1 liter
- €8,960
Bamboo cutting board set
- €4,720Budget leak
Non slip yoga mat
Strategic visibility, without overbidding
Sometimes you do not just want to take part, you want to be visible on a specific sponsored spot. Product Highlighter watches where your product appears and steers to the lowest possible bid that holds your position.
Search results
SponsoredDelivered tomorrow
Specific position
Choose a sponsored position. AdPal holds it at the lowest possible price.
Best top position within your max bid
Set a maximum bid. AdPal takes the best achievable top position within that limit.
Sellers already steering on profit
“Finally no more dozens of rules to maintain myself. AdPal looks per product and my bottom line profit simply went up.”
“Insights showed me where my budget was leaking. I would never have found that by hand. Now I steer on margin instead of one loose ACoS number.”
“I now understand what happens and why. No more black box. That gives the confidence to scale.”
Ready to steer your bol.com advertising smarter?
Start a 14 day trial, or book a demo if you are unsure which plan fits. Advertising, simplified.
No credit card needed during your trial.