About AdPal The team behind the advertising software for bol.com sellers
Built by specialists who know bol.com advertising from the inside. We fully automate your ads and show you exactly what happens, so you win on bol.com.
Our mission
Advertising on bol.com has become too dynamic for fixed rules and manual work. Sellers deserve software that simply makes their ads more profitable, without the hassle.
That is why AdPal is built around one engine that decides what is smart per product, placement and situation. Not generic rules, but context and data, based on deep bol.com expertise.
And because advertising never stands apart from your store, we connect your ads to margin, conversion, stock and your organic position. So you steer on profit, with full insight into every decision.
- Ad revenue driven
- €22.7M+
- Total ACoS over a year, one seller
- 13.63%
- Largest peak growth
- +366%
What we believe
Real automation
No dozens of rules for you to set and maintain. Software that looks per product, placement and situation at what makes sense.
Insight, not a black box
You see what AdPal does, why it happens and where your opportunities are. Value should be visible in the software itself.
Steering on profit
Not the prettiest metric, but the best outcome on the bottom line. ACoS, margin and volume together determine the optimum.
The people behind AdPal
The team with deep bol.com expertise behind AdPal.
Janai
Founder
Knows bol.com advertising from the inside and sets the direction for AdPal. Building the software he wished he had as an advertiser himself.
Bas
Tech Lead
Builds the engine and the systems that optimize your ads automatically, day and night.
Annemijn
Marketing & Design
Shapes how AdPal looks and sounds, from brand and product design to the campaigns that bring bol.com sellers on board.
Ready to win on bol.com?
Connect your store and let AdPal steer your ads smarter. Advertising, simplified.