Product Highlighter Choose your position. Win the attention.
With AdPal’s Product Highlighter you decide where your product should be visible as a sponsored result on bol.com. Select your EAN, choose an ad placement and set the sponsored position you want. AdPal adjusts your bids automatically to reach that position and hold it as efficiently as possible.
water bottle
- Search results
- Category
- Product pageComing soon
Sponsored
Sponsored
Stainless steel bottle 1 liter
Your product
Target slot 2
Max. bid €0.80
Sponsored
You choose the position. AdPal finds the right bid.
Why pay more than you need to for holding the ad position you want?
Product Highlighter works with an intelligent bid strategy that focuses entirely on the sponsored position you chose.
You set a maximum bid yourself. AdPal raises the bid where needed to reach your target position, without going over the maximum you set.
Once the position is reached, AdPal checks at the interval you chose whether the bid can come down. It lowers the bid step by step, and steps in again when the position you want is lost.
So Product Highlighter keeps looking for the lowest possible bid that can hold the position you want.
ActiveKeyword“water bottle”
- Sponsored slot
- #2
- Just measured
- Organic slot
- Current bid
- €0.42
- Avg. CPC (30d)
- Target sponsored slot
- 2nd slot
- Maximum bid
- €0.80
- Checks every
Four steps to the position you want.
Select your product.
Choose the EAN you want to make extra visible.
Choose the ad placement.
Select a relevant search query or category page where you want to highlight your product.
Set your position and maximum bid.
Choose the sponsored position you want from the options available, and set the most you want to bid per click.
Activate Product Highlighter.
AdPal takes over the bid strategy on that specific placement and tries to reach and hold your chosen position automatically. Every other placement stays with the regular bidding engine.
From sponsored visibility to organic growth.
A strong sponsored position can deliver more than extra ad clicks alone.
By being prominently visible on relevant keywords and categories, your product gets more chances at impressions, clicks and sales.
That extra sales activity can add to your product’s relevance, and with it to a better organic position on bol.com.
Steer toward the organic position you want.
With Product Highlighter you can set an organic target position yourself. Would you like your product to reach organic position 1 or 2, for example? AdPal can then use sponsored visibility with purpose to support that goal.
Once your product reaches the organic position you want, AdPal switches to a maintenance strategy automatically. The focus then shifts from actively growing to supporting the position you reached.
Some moments call for maximum visibility.
Launching new products.
A new EAN often starts with little performance history and a limited organic position. With Product Highlighter you can build visibility with purpose on relevant keywords and categories.
Winning positions strategically.
Want to be prominently present on an important keyword? Choose a specific ad position and let AdPal try to hold that spot within your maximum bid.
Extra visibility at key sales moments.
During a product launch, a seasonal peak or a commercial campaign, extra visibility can matter more than the lowest possible ACoS.
Strengthening a product family.
By promoting one attractive product from a product family a little extra, you can also draw attention to other variants in the same family.
Coming soonMore insight into the additional sales that come through other variants in a product family.
Not every campaign has to steer on ACoS.
AdPal’s regular bidding engine optimizes bids based on your campaign goal, such as a target ACoS.
But when you want a product to stand out a little more, a different strategy can be valuable.
Product Highlighter doesn’t aim for a certain ACoS, but for reaching and holding a sponsored position.
That can mean paying more for clicks for a while, or seeing your ad spend go up. In return, you invest deliberately in visibility, extra visitors and potential organic growth.
The best part: you don’t have to switch your whole campaign over. Only the selected placement is steered by Product Highlighter.
One product, four placements
“water bottle”
Search results
Product Highlighter
Target slot 2
“stainless water bottle”
Search results
Bidding engine
Target ACoS 20%
Sports › Water bottles
Category
Bidding engine
Target ACoS 20%
Similar products
Product page
Bidding engine
Target ACoS 20%
Your position. Watched continuously.
Reaching a good ad position is one thing. Holding that position at the most efficient bid is another.
That’s why Product Highlighter works out automatically which bid it takes to reach and hold the position you want.
You choose how often AdPal checks your ad position. When it notices your position has been lost, it reacts within seconds to try to win it back, within the maximum bid you set.
At the same time, AdPal keeps looking for ways to lower your bid without giving up the position you want.
So you stay visible with purpose, without having to adjust bids yourself all the time.
Target #2Maximum bid €0.80
- Bid lowered step by step€0.60 → €0.52
- Position lostSponsored slot #3#3
- Bid raised, within seconds€0.52 → €0.58
- Position backSponsored slot #2#2
- Bid lowered step by step€0.58 → €0.56
- Position heldSponsored slot #2#2
Make visibility a strategy.
Whether you want to launch a new EAN, win an important keyword or strengthen an existing product position: with Product Highlighter you decide where you want to be visible. AdPal handles the bid optimization. You stay in control of your maximum bid.
No credit card needed · Connected in minutes