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Not every campaign is after the same result. Sometimes you want more sales, sometimes more profit, and sometimes above all more visibility. That’s why at AdPal you decide for yourself what each campaign should achieve. Our bidding engine adapts the bid strategy to the goal you chose, automatically.
Every goal calls for a different approach. So AdPal uses the same intelligent technology, but adapts the optimization to what you want to achieve.
ACoS-driven
AvailableSet the ACoS you want and let AdPal optimize automatically to reach that target.
Our bidding engine analyzes how your ads perform, accounts for delayed conversions and adjusts bids per placement.
So you keep looking for a good balance between ad spend and sales volume.
Target ACoS (%)
Pick a value between 1% and 100%.
At 20%, you spend at most
€6.99per sale
Maximize profit
More sales are great, but in the end it’s about what you keep.
With the built-in profit calculator you’ll enter your product costs, selling costs and other relevant expenses. That way AdPal can work out how much net profit each sale leaves you.
The bid strategy then aims to maximize the campaign’s total profit. Sometimes that means more sales, sometimes deliberately less volume to advertise more profitably.
Increase visibility
Want your products to be seen more often? Soon you’ll choose a strategy for that, aimed at increasing your visibility.
AdPal steers on impression share and looks for extra opportunities through relevant keywords and ad placements.
By advertising more broadly where needed and adjusting bids, your product gets more chances to be seen by potential buyers.
Sell out stock
Have a product whose remaining stock you want to sell? Soon you’ll enter how many units you have left, your own total stock and not just what bol.com shows, and the minimum profit you want to keep.
AdPal then adapts the bid strategy to bring the stock you entered down with purpose, minding the profit per sale or break-even point you want.
So you work toward lower stock without automatically giving up your profitability.
Goals marked ‘Coming soon’ can’t be selected yet. Today you steer every campaign on a target ACoS.
Whatever goal you choose, AdPal’s intelligent bidding engine works in the background.
It analyzes performance at product and placement level and adjusts the bids to what your campaign needs.
Once the new goals are available, a profit goal can mean bids are lowered to protect your margin. With a visibility goal, AdPal can bid more aggressively instead, to win extra impressions.
bamboo cutting board
Keyword
ACoS-drivenToday
The bid follows your target ACoS.
€0.68
Maximize profit(Coming soon)
A lower bid, to protect your margin.
€0.54
Increase visibility(Coming soon)
A higher bid, for extra impressions.
€0.82
Select your product, set your goal and create your campaign. AdPal handles the rest.
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