Results

Real sellers, real growth

See how bol.com sellers transformed their advertising results with AdPal, in months, not years.

€1.2M+: Ad revenue driven
13.63%: Average ACoS
+366%: Largest peak growth

Hair Styling Tools

From €40k to €157k in a single month

November – December

Dominating the holiday season with Position Sticker

AdPal deployed the Position Sticker strategy, an AdPal-native feature that lets you claim a fixed position within Sponsored Products and hold it up to 99% of the time at the lowest possible bid. The system checks every few minutes whether the position is still held and whether it can bid lower. Competitors simply couldn't take the top spots anymore.

+293%in a single month

Ad revenue

per month

€40,000

€157,021

Normal monthPeak month

Before AdPal

A seller in hair styling tools ran a steady €40,000 per month in advertising revenue. With Black Friday and the holiday season approaching, there was much more on the table, the question was how to sweep the competition off the field at the busiest moment of the year.

The approach

ACoS was deliberately not the primary objective here. The focus was maximum visibility within the profit margin, hundreds of thousands of visitors saw only these products at the top, which also delivered a significant boost to organic channels.

€157,021: Peak-month revenue
€40,000: Normal monthly revenue
+293%: Growth in one month
99%: Position held

From €40k to €157k in a single month. By dominating the holiday season.

Hair Styling Tools · via AdPal

Mattresses

From €38k to €177k per month from ads

March – October

Structural growth through the right campaign setup

From March, automated manual campaigns were set up through AdPal, targeting relevant search intent outside their own bubble. Result in month one: €60,361 in ad revenue at €9,311 in cost. An immediate 58% jump over the previous month, on target ACoS.

+366%in seven months

Ad revenue

per month

€38,000

€177,211

At the startRecord month

Before AdPal

An established mattress seller ran around €100,000 in total monthly revenue, €40,000 from ads, €60,000 organic. But under the hood little was working: only automatic Bol campaigns with a target ACoS set too low, so budget was spent only on their own product pages and brand-name searches. New customers were barely reached.

The approach

Growth accelerated month after month. In October, seven months after the start, the seller hit their record: €177,211 in ad revenue at €23,216 in cost. Over the full year, more than €1,200,000 in ad revenue at a total ACoS of 13.63%.

€177,211: Peak ad revenue
€1.2M+: Yearly revenue via ads
13.63%: Total ACoS (year)
+366%: Growth in 7 months

From €38k to €177k per month from ads. In seven months.

Mattresses · via AdPal

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