Results from bol.com sellers Real sellers, real growth
See how bol.com sellers transformed their advertising results with AdPal, in months, not years.
- Ad revenue driven
- €22.7M+
- Total ACoS over a year, one seller
- 13.63%
- Largest peak growth
- +366%
From fixed rules to growth you can see
Two bol.com sellers, two goals: owning the holiday season and growing month after month. Here is how AdPal steered them there.
Dominating the holiday season with Product Highlighter
AdPal deployed Product Highlighter: the seller chose a placement, the sponsored position they wanted and a maximum bid per product, and AdPal adjusted the bids to reach that position and hold it as efficiently as possible. In this period, the chosen position was held 99% of the time.
Hair Styling Tools· November – December
Before AdPal
A seller in hair styling tools ran a steady €40,000 per month in advertising revenue. With Black Friday and the holiday season approaching, there was much more on the table, the question was how to sweep the competition off the field at the busiest moment of the year.
The approach
ACoS was deliberately not the primary objective here. The focus was maximum visibility within the profit margin, right in the busiest weeks of the year. Hundreds of thousands of visitors saw these products at the top, which also delivered a clear boost to organic channels.
Ad revenue
per month
- Peak-month revenue
- €157,021
- Normal monthly revenue
- €40,000
- Growth in one month
- +293%
- Position held
- 99%
“From €40k to €157k in a single month. By dominating the holiday season.”
Hair Styling Tools
via AdPal
Structural growth through the right campaign setup
From March, automated manual campaigns were set up through AdPal, targeting relevant search intent outside their own bubble. Result in month one: €60,361 in ad revenue at €9,311 in cost. An immediate 58% jump over the previous month, on target ACoS.
Mattresses· March – October
Before AdPal
An established mattress seller ran around €100,000 in total monthly revenue, €40,000 from ads, €60,000 organic. But under the hood little was working: only automatic Bol campaigns with a target ACoS set too low, so budget was spent only on their own product pages and brand-name searches. New customers were barely reached.
The approach
Growth accelerated month after month. In October, seven months after the start, the seller hit their record: €177,211 in ad revenue at €23,216 in cost. Over the full year, more than €1,200,000 in ad revenue at a total ACoS of 13.63%.
Ad revenue
per month
- Peak ad revenue
- €177,211
- Yearly revenue via ads
- €1.2M+
- Total ACoS (year)
- 13.63%
- Growth in 7 months
- +366%
“From €38k to €177k per month from ads. In seven months.”
Mattresses
via AdPal
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