Pricing A plan for every phase
Transparent prices, clear differences and a growth path that moves with your store. A fixed base price plus a decreasing commission on the ad revenue that comes in through AdPal.
Fixed base price plus decreasing commission
You pay a fixed amount per month and a variable commission on the ad revenue realized through AdPal. The bigger you get, the lower the commission percentage. Organic revenue does not count.
Starter
For sellers who want to start advertising safely
€49 /mo
0% commission
Up to ± €2,000 ad revenue /mo
- Basic advertising system
- Daily bid optimization
- Performance dashboard
- Ticket support
Growth
For growing stores that want to steer better
€149 /mo
+ 2% commission
Up to ± €15,000 ad revenue /mo
- Everything in Starter
- Advanced bidding system
- Insights and trends
- ACoS A/B testing
- Most popular
Scale
For sellers who want to scale seriously
€349 /mo
+ 1.5% commission
Up to ± €50,000 ad revenue /mo
- Everything in Growth
- Multiple bid strategies
- Product Highlighter and reports
- Monthly strategy call and email support
Pro
For high volume sellers who want maximum control
€699 /mo
+ 1% commission
€50,000 to €100,000 ad revenue /mo
- Everything in Scale
- Lower Product Highlighter rate
- Priority support
Enterprise
On request · Custom commissionFor large accounts with custom needs · €100,000+ ad revenue /mo
- Dedicated account manager and SLA
- Custom agreements
- Strategic guidance
The amounts and percentages shown are a guideline and may still change.
Frequently asked questions
How exactly does the commission work?
You pay a fixed base price plus a commission on the ad revenue that comes in through AdPal. Organic or indirect revenue does not count. The bigger you get, the lower the percentage.
Do I need a credit card to start?
No. You connect your bol.com store and your 14 day trial starts right away. When you choose a plan you set up a SEPA mandate, which costs nothing during the trial.
Can I switch between plans?
Yes. Upgrading is immediate, so you instantly get access to more features and a lower commission percentage. Downgrading takes effect from the next period.
Does AdPal only work for bol.com?
Yes. We are fully specialized in bol.com advertising. That focus is exactly why we steer better.
Not sure which plan fits?
Book a demo and we will look at your store together to decide which plan and approach work best.